Bra shopping is an experience that many women dread. Bra sizing can be confusing, and the variety of styles can be overwhelming.

Apart from the size and style, the other most challenging part is choosing the brand.

With so many different names on the market, finding one that fits your needs can be difficult.

So, we’ll talk about a particular brand today, i.e., Wacoal.

Wacoal is a known name in the world of lingerie, and its products, particularly bras, hold a special stature for women. 

However, the brand’s products come with hefty price tags, which makes people wonder if they are worth it. 

Let’s take a detailed look at the brand to find out if the price tags of Wacoal bras are justified or not.

Is Wacoal a Luxury Brand?

Wacoal most certainly is a luxury brand. The company sells high-end lingerie items to women all over the world. 

Their high prices are mainly because the company uses cutting-edge technology to produce their bras with the finest quality fabrics.

Wacoal has many lingerie lines, including swimwear, underwear, and other fashion items. And when it comes to bras, you can find a complete variety, from push-ups to strapless to seamless.

Despite being a luxury brand, Wacoal has maintained its reputation for quality and innovation through the years.

It continues to be one of the most popular lingerie brands in Japan and worldwide.

Are Wacoal Bras Good?

The best way to determine if a product is good and useful is by checking customer reviews.

The experience of customers who used the product firsthand can significantly help you make a decision.

Wacoal bras have been well-received by many customers who love the quality and comfort that the bras offer.

They are also highly recommended for women who want a more natural shape and look.

The reviews on Amazon, which are primarily positive, indicate that these bras can be used as a good option for everyday wear. Customers say that these bras provide support without feeling too tight or uncomfortable.

The inclusive sizing by the company is also admired by many, and women feel happy that the brand has something for everyone. 

People have also mentioned that, with clear and concise instructions, the brand has made it easy to find the right size for yourself.

However, a few people have complained that some of their bras tend to run smaller due to their styles. And what’s smaller are usually the straps, not the cups.

Nevertheless, most people are happy about the quality, sizing, and, above all, the comfort level that Wacoal bras offer. So, they don’t mind paying a few extra bucks.

Where are Wacoal Bras from?

While Wacoal is a known name with a substantial global presence, few people know that Wacoal is actually a Japanese lingerie company founded in 1946 by Koichi Tsukamoto. 

Headquartered in Kyoto, Japan, Wacoal is one of the biggest lingerie companies in the country and has been exporting its products globally.

Wacoal Lingerie is known for its innovation and creativity, taking risks to create new styles. The company has created hundreds of designs since 1946, making it one of the most creative lingerie brands in the world.

The company introduced its first bra, “no.101,” in 1950 and started mass producing it on popular demand.

In 1965, the brand came up with a unique sewing technique that is patented in only thirteen countries all over the world.

The brand is also an active member of the Patron of Beauty campaign and has been awarded the Achievement of Designer of the year in 2018 by Eurovet.

Best-Sellers by Wacoal

Every bra by the company is spectacular, but obviously, you can’t have them all. So, we are presenting some of their best-sellers to help you decide on your first pick from the company.

Basic Beauty Spacer Underwire T-Shirt Bra

If you love wearing T-shirts, this is a must-have bra for you. This underwire bra holds the best-selling status for a reason.

It seamlessly covers up your breasts while providing maximum comfort and support. The spacer cups give your breasts a dome-like shape that prevents the bra from being visible from the top of your shirt.

The best thing about this bra is that it’s very lightweight, yet its full coverage gives the look of a padded bra from above the clothes.

The cups also include an interior sling for enhanced support and feature a wide center front. The back straps are also adjustable and anti-slip.

You can get this fabulous bra in seven colors: valerian, sand, white, ivory, deep taupe, black, and Arctic ice.

Red Carpet Strapless Underwire Bra

Another fantastic creation by Wacoal is this strapless bra that you can wear with any kind of dress without moving from its place.

Unlike other strapless bras, this one is quite comfortable and provides your breasts an overall coverage with its underwire design. 

The smooth nylon and spandex fabric blend feels super soft against the skin while allowing the foam cups to stretch over to fully cover your breasts.

The versatile bra comes with detachable and completely adjustable straps that allow it to be converted into various styles, including halter, one-shoulder, crisscross, and the good old traditional.

The top and bottom edges of the bra are lined with silicone strips that help keep the bra in place when worn without straps.

The bra smoothly blends in and doesn’t create a bulge, and it comes in roebuck, sand, black, and brush shades.

The Perfect Full Figure Wire Free Bra

If you are looking for extra comfort, this wire-free bra is the one for you. The bra features ultra-smooth double-ply fabric cups with a mesh drape for additional support.

The bra is so lightweight and comfy that you sometimes feel like you aren’t wearing one at all. The front of the bra features a faux wrap style with a leotard back, both of which help give you a smooth shape while providing maximum lift.

The bra’s fabric is a blend of nylon and spandex and is exceptionally soft and smooth. If you want the perfect bra for everyday use, this is it! 


I am the founder of In The Fashion Jungle, A site that aims to bring the latest trends and fashion news to our readers. I have extensive experience in the fashion industry, having worked in fashion manufacturing, production, and quality control for many years. My passion for fashion began at a young age, and I pursued a degree in fashion design to further hone my skills. After graduation, I worked with several well-known fashion brands, where I gained valuable experience in all aspects of fashion production. Over the years, I have developed a keen eye for fashion trends and have a deep understanding of the manufacturing process. This has allowed me to successfully launch my own fashion site, where I can share my knowledge and expertise with others who are passionate about fashion. Through my site, I hope to inspire others to express themselves through fashion, whether it be through clothing, jewelry, or accessories. I believe that fashion is a form of self-expression and that everyone should have the opportunity to feel confident and stylish. Thank you for taking the time to learn more about me and my passion for fashion. I look forward to sharing my insights with you through my site.