A popular brand Hollister Co, also known as Hollister or HCo, is a retailer for young adults’ and teenager clothing that is owned by Abercrombie & Fitch.
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Is Hollister A Luxury Brand?
Hollister is actually widely criticized among many people for being extra fashionable. Well, that is just a moral debate to go for. Companies that are known as fast fashion brands are prominent for being popular and selling a huge amount of apparel.
Secondly, such companies have low quality or less durable materials for the clothes. And lastly, the reason why the prices are low is that the companies don’t really invest in design, product development, or manufacturing process.
Well, Hollister is the kind of brand that has all of these three qualities. But that does not mean that just launching a quick seasonal collection ignores the quality. Other than being affordable, Hollister does care about sustainability and animal welfare.
Is Abercrombie & Fitch A Luxury Brand?
Even though Hollister is a by-product of Abercrombie and Fitch and has been turned into an affordable fast fashion option by the parent company, the case is a bit different for A&F.
Products and apparel at A&F are made from high-quality materials and are also sold at high prices. The goal here is to maintain the high-end luxury brand image for the consumers.
Is Hollister A Popular Brand?
Everyone we know is familiar with the brand Hollister. Do you know why people are familiar and continue to shop at Hollister? The reason is that the products are aesthetically pleasing, soft to touch, and appealing.
Everyone is also mainly drawn here due to the way Hollister makes the products smell amazing. So in short, you get high-quality clothes at affordable prices.
Back in the early 2000s, Hollister and Abercrombie & Fitch were both immensely popular among people. Later on, they lost a huge number of customers because of many fast-paced fashion brands.
Now with all the options, consumers have started to discard Hollister because of their somewhat offensive marketing and just scent-filled shops.
In 2015 the brand really started to pick a steady pace. The company started to redesign the old and fragrant stores. It also expanded Hollister’s inventory and introduced new products with new marketing ideas that were not offensive. The marketing programs here include platforms like film, music, and the sports industry.
Now Hollister has become a major revenue generator for Abercrombie & Fitch. This all was possible due to the strategic marketing and also because now they have surpassed the parent company in wholesales and number of stores.
Is Hollister Still Popular?
Hollister has been growing at a steady pace among many young consumers. It has been ranked in the top five product labels of all time in recent surveys.
According to some reviews, you might see a couple of consumers not happy with the quality of clothing or anything. But the majority seem to have no problem.
The reason why this brand keeps going is because of the trendy fashion articles it introduces every season. The target audience here is youngsters of the country. Now to keep up with it, people would point out the problem but still shop here.
Is Hollister Ethical?
If you were born in the early 2000s, chances are that you might have a Hollister brand tee in your wardrobe. So band tees, big flared jeans, and not to mention pleated skirts are coming back thanks to Y2K-inspired fashion now.
Despite all the claims of environmental care, the brand uses very less eco-friendly materials. There is not sufficient evidence that supports the brand’s work for chemical elimination or any sort of crucial step towards saving the planet.
Hollister also aims to minimize the fashion footprint which means it would be reducing water use in the production of denim products by 30 percent in 2022. This brand would also lessen the use of harmful fabric and dyes with time.
None of the supply chains of the brand has any certified labor standards which make it not so ethical for a brand. There is also no list of suppliers or any sort of information about gender equality, forced labor, or even freedom of association.
The brand basically lacks any kind of robust policies for the sustainable planet plan. There are no signs of fair wages for people and no nothing on animal welfare practices.
So we can say that Hollister is trying to stay relevant with trendy outfits but the moral ground is a bit lacking. Although there is some progress as mentioned above, there is still a lot that needs to be done. Because other than tapping into trends, the planet actually needs saving more than ever.
