Cartier is the world’s most prestigious jewelry brand founded by Louis-François Cart in 1847.

While many know about Cartier’s most popular bracelets not many know the story behind the brand.

Louis François started as an employee in a jewelry workshop.

His ambition to create unique, timeless pieces drove him to take over his master’s workshop in Paris and that was when Cartier was born. 

During those times, the French Revolution was in full swing but despite the uncertain situations, Louis’ business continued to grow. 

Soon Cartier’s designs became popular among European royals. King Edward VII was the brand’s biggest supporter and called it the king of jewelers. 

The brand’s name continued to grow and in 1899, Cartier opened up its showroom in Paris’s Rue de La Paix.

Europe was already swooning over the brand but its owners had greater plans.

Louis’ grandson, Pierre took the brand to the United States while Jacques looked after Cartier in England and the colonies.

With hard work and determination, Cartier became the most loved jewelry brand in the world.

Today, 150 years after its inception, the luxurious jewelry maker is still going strong.

It wouldn’t be wrong to say that Cartier is a status symbol. Everyone from celebrities and moguls proudly wears Cartier to show off their wealth. 

The brand’s timeless designs and fine craftsmanship makes it super expensive. The cheapest item in its catalog is Chain Necklace In Yellow Gold.

The 18k gold chain worth $160 is simple but elegant.

But the rumor has it that Cartier costs less in Europe than in the United States and other parts of the world.

How true is it? Let’s find out.

Before we dig in to find the truth, there’s one thing that you must keep in mind- ninety percent of the brands cost less in the country for their origin. 

Hermes, for example, costs less in Europe than in the US.

On the other hand, Apple which originates from America costs cheaper in the US than in Europe. 

Now, let’s compare the prices of the brand’s best-selling articles in the United States and Europe. 

The ring we picked from the website is the Juste Un Clou Ring, Small Model. It is considered to be one of the most unique designs and a must-have.

Juste Un Clou Ring, Small Model costs £1070 in the United Kingdom.

At this price, 12 percent tax is refundable which makes the price of the ring £941 (USD 1143). In the United States, the same ring costs USD 1240.

This means Juste Un Clou Ring, a Small Model is cheaper by USD 94 in Europe than in the US

The next article we compared is the one every woman wishes to have on her wrist- The Love Bracelet. 

This mesmerizing 18k gold bracelet costs £6001.68 in the United Kingdom. A 12% tax refund is valid on this jewelry piece as well. You £720 back on your purchase. 

This means the Love Bracelet costs £5281.68 (USD 6412.06) in the United Kingdom.  In the United States, it costs USD 7512 including tax. 

So if you buy the timeless Cartier Love Bracelet from the United Kingdom you save over one thousand US dollars which is quite a big difference.

In the earrings section, we decided to compare the price of Panthère de Cartier earrings, white gold 750/1000 in the United Kingdom and the US.

The price is £12,000 in the UK which after a 12% discount becomes £10560 (USD 12,821). In the United States, the same earrings cost USD 13,900.

The total discount you get in the UK is USD 1,079.

The last article we compared is the Pasha de Cartier watch 30 mm. The stunning article costs £106,000 including tax.

Again as a tourist, you get a 12% tax return on it which equals £12,720.

So, the total price of the watch is £93,280 (USD 113,258). In the United States, on the other hand, a 30 mm Pasha De Cartier watch costs USD 123,000. 

In short, if you buy the watch from the United Kingdom or any other European country like France, or Italy, you will save over nine thousand US dollars. 


A price comparison of Cartier’s best sellers proves that the brand is cheaper in Europe than in the United States.

You can save anywhere from hundreds of dollars to ten thousand dollars, depending upon the item you buy. 

So, if you are a tourist in Europe and wish to shop from Cartier, don’t miss the chance.

But planning a trip to Europe just to buy Cartier wouldn’t be a wise decision because that will not help you save any money. 

Always remember, a brand costs less in the country of its origin. 


I am the founder of In The Fashion Jungle, A site that aims to bring the latest trends and fashion news to our readers. I have extensive experience in the fashion industry, having worked in fashion manufacturing, production, and quality control for many years. My passion for fashion began at a young age, and I pursued a degree in fashion design to further hone my skills. After graduation, I worked with several well-known fashion brands, where I gained valuable experience in all aspects of fashion production. Over the years, I have developed a keen eye for fashion trends and have a deep understanding of the manufacturing process. This has allowed me to successfully launch my own fashion site, where I can share my knowledge and expertise with others who are passionate about fashion. Through my site, I hope to inspire others to express themselves through fashion, whether it be through clothing, jewelry, or accessories. I believe that fashion is a form of self-expression and that everyone should have the opportunity to feel confident and stylish. Thank you for taking the time to learn more about me and my passion for fashion. I look forward to sharing my insights with you through my site.