You see a jacket at an affordable brand for a few dollars and the same for a couple of thousands at an expensive brand thinking why is it the case?
We mostly search and look up this very question on the internet and you get multiple answers that sit well differently with different people.
This very question is probably one of the most asked questions among the public and in the fashion industry. There is one thing for a fact, Supreme has reached this expensive spot in the market after years and years of work.
Supreme was founded back in the year 1994 by James Jebbia in Manhattan, New York. The brand was launched as a simple skateboarding brand which after 30 years has become one of the most popular and expensive brands on the planet.
At first, Supreme only used to sell hoodies, jackets, tees, and sweatshirts for the skating community in Manhattan. Throughout the 90s era and also in the 2000s, the skating community played a major role in developing the meaning of streetwear.
Ever since the brand was founded it maintained a reputation for providing good quality and originality for the skating lifestyle to the public. Every limited series of launches were highly appreciated by people every single time.
While Supreme was killing it with the fashion game in New York, it also got a lot of fame throughout the United States. Supreme really came through and got recognition countrywide when it came up with Supreme Blazer, which was a collaboration with Nike.
The shoes were being sold at a price tag of 150 dollars but the moment the world saw Kanye, the all-time famous rapper, wearing these shoes they went up straight to 800 dollars a pair.
This was the moment when this brand started gaining worldwide recognition and fame, all of a sudden everyone was a fan. Now Supreme is a 1 billion dollar street-wear brand that everyone looks forward to with every collection.
The reason why this brand is so expensive is that it has maintained a rebellious and unique brand image for decades now. People who are exposed to this brand tend to relate to and associate with the brand.
Table Of Contents
Why Are Supreme Clothes So Expensive?
There is an expression called hard to get and Supreme technically thrives on it. If you think that you can just walk into the Supreme store and get a bunch of clothing or shoes, you might want to look that up again.
The shopping experience at Supreme is all exclusivity, limited availability, and standing in line for hours to get your hands on the limited edition collection or anything in general.
If you are shopping online, for example, Monday you have to enter your name, address, and credit card details on the website. On Tuesday you would get a notification from the brand whether you are selected to visit or not.
Once you get the date from the company, you go to the store and stand in line for hours. And then after waiting for days and hours, you get to buy what you’ve been looking forward to for a long time from the collections.
This shopping tact is something that Supreme has copied from the high-end luxury brands. This does benefit other luxury brands and is also working for Supreme so far.
The quality here is no doubt amazing but collaborations with brands like Nike and Louis Vuitton have genuinely made this one-of-a-kind expensive brand.
Why Is Supreme Clothing So Popular?
Supreme targets the younger generation that is very much into comfortable clothing but also loves to keep it casual but with style. The clothing is inspired by hip hop and rap culture that literally drives the spirits of the young generation.
People who highly appreciate streetwear and see their idols wearing them really get drawn to this brand. So if you have been into skateboarding or in the rock culture at any point of your life, you might have always wanted to wear Supreme even though they were a bunch of knock-offs for you.
Is Supreme A Waste Of Money?
Money is one of the most important necessities of life and if it is your hard-earned money then you really need to think about investing it anywhere that matters. Buying clothes and shoes from a brand that starts from a thousand dollars and reaches up to almost half a million dollars needs to be reconsidered.
If you are a die-hard fan of streetwear and of celebrities that endorse Supreme clothing then it totally makes sense for you to go for this brand. But with a tight budget and having so many other affordable options, Supreme would be easily a strong pass for you.
The quality of the clothes is definitely there but you can get the same level of great quality at many other brands that are affordable as well.
People who are really into this brand are mostly because of the limited edition collections that have some valuable and expensive pieces. Since the brand is all about exclusivity, these collections do offer the same and this is what Supreme fans are mostly after.
Of course, you can get a sweatshirt from anywhere but it is the limited edition label that really sells here. This is the same strategy high-end luxury brands work with and for a reason, they never go out of business no matter how expensive.
So unless you are a fan and a real admirer of street-wear fashion Supreme is the perfect brand for you. Otherwise, you can always check out other affordable brands selling beat quality and collections as well.