Palace Skateboards is a skating and apparel business located in London that was founded in 2009. Levent Tanju and his skate crew, the Palace Wayward Boys Choir, and Gareth Skewis established the company.
Palace specializes in skate apparel with strong 1990s and pop culture references, as well as VHS-style clothing advertising. Palace specializes in skate apparel with strong 1990s and pop culture references, as well as VHS-style clothing advertising.
In an interview with Glasscord Magazine, founder Lev Tanju stated, “I had a decade gap after graduation, just skateboarding and doing fun crap.” Then one day I realized I was a jerk and needed to do something. Then, around halfway through creating them, I realized that maybe I might simply start a skate company.”
The term Palace refers to the group’s satirical nicknames for the dwellings in which they lived, which were frequently worn down. Fergus “Fergadelic” Purcell, Marc Jacobs’ design director, developed the logo. Purcell told Dazed Digital in an interview that he intended to develop a logo.
Tanju desired a triangle concept for his freshly launched brand. The term Palace refers to the group’s satirical nicknames for the dwellings in which they lived, which were frequently worn down.
Fergus “Fergadelic” Purcell, Marc Jacobs’ design director, developed the logo. Purcell told Dazed Digital that he intended to create a logo with overtones of the limitless, as well as perpetual flux and mobility.
Clothing and skateboards were sold in local skate shops and boutiques in the London region early on in the brand’s growth. As the Palace brand expanded, they began selling products at Supreme stores in New York and Los Angeles.
In 2012, the firm was named ‘European Skate Brand of the Year’ in Berlin for its development and professionalism as a small brand. Following its initial success, the brand moved on to partner with Umbro in late 2012, Reebok in late 2013, and Adidas in late 2014.
In addition to these partnerships, Palace relied on the Dover Street Market, End Clothing, and occasional pop-up stores around England to supply and distribute their products.
Palace announced in 2015 that it would open its first store in London.
They established their second location in New York in 2017. The grand opening of the business was announced via a promotional video starring Jonah Hill and Leo Fitzpatrick.
Palace established its third location in Tokyo, Japan, late in 2018. They launched their fourth location on Melrose Avenue in Los Angeles in May 2019.
Why is Palace Clothing so expensive?
Brands at the intersection of fashion and skateboarding: Palace, Supreme, and Noah, to mention a few. Now cultural influence formerly held only to high-end luxury brands like Gucci, Saint Laurent, and Fendi.
Everything Palace manufactures is our cut, which they manufacture and produce elsewhere and then transport to London to be hand-screened. Palace gear embodies the streetwear label’s irreverent Britishness, with sports jackets, track trousers, and logo sweatshirts incorporating the brand’s signature motifs.
Is Palace a good brand?
Palace is a brand that is committed to the long term. While its core skate roots and distinctly gritty video aesthetic will undoubtedly guarantee it remains a solid following among skaters, the brand has grown significantly in recent seasons.
The interior design of their London flagship shop is gaudy and extravagant, and the brand is loved by many people and worn too.
Is Palace a designer brand?
Yes, Palace is a high-end brand but not a designer brand. High-end luxury designers are classified by their designs, but the palace does not advertise itself as a designer brand.
Does Palace drop every week?
Palace will drop collections at 11 pm every few weeks. They can be seen on Palace Skateboards’ official website under the “Range” section. Palace full droplist items about 2 – 3 days before each week’s drop. You can find their new collections on the website linked below.