Omega is an old name in the game and has sustained its position as a quality watch brand for years now.
The brand has a long history of good and solid reputation. If you see some celebrities wearing and endorsing Omega, that would be one of the reasons why this brand is so expensive and is definitely considered a luxury among the rich.
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Is Omega A Luxury Brand?
The brand is known to spend a lot of money on marketing and advertising which is a definite expression of the brand’s luxury.
Omega is known for its good build and has been quite popular among NASA folks for almost half a century now. From the handpicked collection, Omega Speedmaster Professional Moonwatch is known to be one of the most famous chronographs of all time from this brand. This watch was worn in 1969, the first time a man landed on the moon.
Ever since that day, the watch has now been worn on the moon almost 6 times, hence the iconic name Moonwatch. After this historic event, Omega Speedmaster made many different models in the collection. You can find the Omega Blue Side Of The Moon which represents the dark blue color of the sky.
Other names in the collection also have Grey Side Of The Moon. Omega is dedicated to making more of such iconic pieces to honor the legacy of man’s triumph of moon-landing.
As a result, there are many noticeable people around the world who have been wearing Omega as a sign of wealth and status for a very long time. With time and more recognition of the brand, people started seeing Omega watches for their mechanical beauty and marvel it is.
You’ll notice that Omega tends to target celebrities from different fields of life like the famous James Bond actor, John F Kennedy, Prince William, Elvis Presley, and George Clooney. These are only a few names among many other famous wearers of the watches.
Omega’s Unique Craftsmanship
Omega has set unique craftsmanship standards that not many watch brands have been able to achieve. In precision and mechanical accuracy, this brand has definitely been a highlight for years now. The materials involved in the making of every masterpiece you see here include materials like silicon, ceramic blends, and alloys of premium metals.
During the making of every Omega watch, it is made sure that design is given topmost priority. The precious timepieces produced by the brand are widely recognized for their fine finish and beauty.
The most important factor to notice here’s that Omega watches are made in Switzerland which means that every watch you see by the brand has been made in Switzerland since 1848. So the traditional craftsmanship is totally on point and well known by a brand like Omega.
Craftsmanship from Switzerland is popular due to sustainable work in the watch-making industry.
The mechanical movements of these watches are quite innovative among many other watch brands. Before launching any watch collection, the in-house movements go under strict tests of COSC which is the high precision certification for Swiss watches.
Another big reason why this brand is so expensive and is a luxury is because of the quartz addition in the watches. This has not only widened the collection but also has made Omega the innovator in quartz watch-making technology.
Is Omega As Prestigious As Rolex?
Now, this is a huge point of conflict among watch lovers since Omega is comparatively affordable to Rolex. Rolex has a much higher resale value than Omega so this does clearly create a conflict regarding whether Omega is a luxury or not.
Omega is definitely expensive and due to the rich history and quality of the watches, it is a luxury brand no matter what.
But if you put it against Rolex then there’s no debate really. Omega watches do require less maintenance and Rolex watches need a lot of maintenance too.
So if you want to go for luxury but still that is affordable like Omega no one’s going to judge you for not buying a Rolex.
This kind of analysis gives you a detailed view of what to buy and why in the first place. Watches of all kinds do the same job and can look great if carried well.
But if you want to have a great watch that also looks like a luxury but doesn’t rip off your wallet, then Omega is the perfect choice to go for.