Donna Karan is known as one of the prestigious names in the fashion industry even now. DKNY is a well-known fashion brand popular for its access, apparel, and lifestyle items. The brand was founded back in 1984 and has its headquarters in New York.
The brand has been putting together looks for men and women for a long time now. Recently the brand paid tribute to the designer by reissuing the items, classic ones, from the 90s. This was the time when the brand started to make statements in the market and the tough fashion industry.
You can find an unlimited collection of clothes for both men and women and now also for unisex. Hoodies, jackets, tees, dresses, bodysuits, and so much more for everyone to explore. The dresses and other clothes are manufactured in a way that fits well and really compliments every body type and form. Other than clothes, bags, and shoes are also somewhat of a specialty whenever you visit or decide to shop at DKNY.
This New York-based fashion has been killing it in the fashion game for quite some time now. The designer of the brand Donna Karan, the famous American designer, initially worked for Anne Klein and later on started DKNY in 1984.
The inspiration behind making the fashion brand was to channel the New York people’s style sense into the clothes. With years of progress and success among the public, the brand has definitely been true to the designer’s idea and excellence.
Is DKNY A Luxury Brand?
Despite the massive success the brand has had over the years, DKNY is popularly known as an affordable luxury brand for many people. So you can definitely compare the quality somewhat to the high-end brands like Dior or Gucci but the prices, not so much.
The brand is also superior to the fast fashion brands we have like H&M or even Gap. The brand takes inspiration from the high-end brands in mainstream fashion and gives you an affordable option to shop. With this strategy, the brand for several years has been popular and likable to many.
Over time the brand has expanded into many products that include different types of clothing along with a diverse range of accessories. DKNY was actually ranked in 26th position as the most likely affordable luxury brand and was also a part of the New York Fashion Week catwalk.
You can always find some clothes that are a part of the exclusive lines of clothing here, but they also range from 100 to 200 dollars. This still does not make it a luxury brand but definitely something that has good quality and is loved by the majority of the population.
DKNY was actually founded to make trendy fashion accessible for everyone that also channels streetwear and comfort according to personal taste. Usually, it is assumed that luxury is entitled to have exclusivity and high prices offered by a brand to actually look and be a luxury one.
Whereas the fabric quality and the high-end products, intricate details, and the durability of the clothing material and products can really help a brand sell its products as luxury.
The brand on the other hand has never really invested in way too much experimenting with designs and details for its clothes and designs. Since the inspo is basically driven from the high-end mainstream brand, you would see something similar in the stores and very little of what the fashion industry calls unique.
What Kind Of Brand Is DKNY?
DKNY is a lifestyle and fashion brand for men and women. From handbags to clothes you can find anything that helps you look street smart and trendy.
With similar-looking styles from your favorite expensive brands, the clothes and accessories available here are much affordable and accessible for everyone. Feeling more indulgent you can definitely invest in the exclusive line here at the stores without having the feeling of breaking your bank or budget.
What Is DKNY Known For?
The brand is known for its quality clothing and a huge range of accessories and products at reasonable pricing. The brand initially started selling only closet essentials like work outfits or dresses that would go well from day-to-day life.
The concept behind this was to create a capsule wardrobe collection that offered the essentials only. The brand, later on, expanded the collection making it a thing of everyday wear to fancy clothing for both males and females.
Back in the day, DKNY was also given the nickname of “Queen of the seventh avenue” which really lived up to the fashion game in the city. In 1991, the brand introduced a denim line that mainly marketed and sold DKNY jeans for men initially and later also for women.
Even though the brand started off with a woman who had a womanly and fashionable vision of creating something luxurious for women only, it came around to being inclusive of all later on.
DKNY, to this date, is the perfect brand you can easily splurge on if you are on a haul. The variety can really help you put together a look that you always wanted but doesn’t affect your monthly budget at all. And for some mainstream clothing trends being so expensive at high-end brands, DKNY gives you a chance to be a part of the crowd with similar styles but with affordability.
So if a New Yorker is reading you won’t be having a problem looking for the right dress since DKNY is just in the neighborhood. And the rest can totally check the collection online and get the look delivered to your doorstep today!