When it comes to choosing a custom suit, the battle between Indochino and Suitsupply has been ongoing for quite some time. Both brands have been striving to provide the perfect balance between quality, style, and affordability.

While Indochino and Suitsupply are well-known for their custom suits, there are key differences that set them apart, leaving potential buyers faced with the tough decision of which one to choose.

Indochino, with its made-to-measure approach, aims to offer an exceptional fit with a wide range of customization options.

On the other hand, Suitsupply prioritizes the use of top-quality materials and ethically produced garments to create a premium experience for its customers.

Both brands have their fair share of loyal followers, but the decision boils down to individual preferences and priorities, such as the importance of materials, customization, fit, and ethical production.

In this article, we will delve into the details of each brand, assessing their strengths and weaknesses in order to help you make the best decision for your custom suit needs.

Whether you value a perfect fit, sustainable production, or a unique design, understanding the distinctive features provided by Indochino and Suitsupply will aid in making an informed choice.

Brand History


Indochino is a menswear brand that specializes in made-to-measure suits and shirts. The company was founded in 2007 by Heikal Gani and Kyle Vucko, with the mission to make custom clothing accessible to men around the world.

Starting as an online retailer, Indochino quickly grew and began opening physical showrooms in major cities, offering customers the opportunity to get measured by a professional and experience the brand in person.

Over the years, Indochino has expanded its product line, incorporating not only suits and shirts, but also other menswear essentials such as outerwear, chinos, and accessories.

The brand continues to pioneer the custom clothing industry, utilizing technology to enhance the online shopping and customization experience for its customers.


Suitsupply is a Dutch menswear company that was founded in 2000 by Fokke de Jong. The brand focuses on offering high-quality, off-the-rack suits and menswear pieces at an affordable price, with a strong emphasis on fit and tailoring.

Suitsupply operates with a vertically integrated supply chain, which allows the company to keep costs down without compromising on quality.

In 2007, Suitsupply expanded its operations by opening its first store outside of the Netherlands in Antwerp, Belgium.

Today, the brand has a global presence, with showrooms and stores in numerous countries. Suitsupply offers a wide range of products, including suits, jackets, trousers, shirts, and accessories, catering to the needs of the modern gentleman.

Customization Options


Indochino offers a wide range of fabrics, including wool, linen, and blends, to suit various preferences and seasons. Their fabrics come in different weights, textures, and patterns, allowing customers to choose the perfect material for their suit(source).

Similarly, Suitsupply provides an extensive selection of high-quality materials sourced from renowned mills. They offer various fabrics such as wool, cashmere, silk, and cotton, ensuring clients have numerous options to create a suit that fits their style and occasion.

Style Customization

When it comes to style customization, both Indochino and Suitsupply give customers the opportunity to personalize their suits to fit their needs.

Indochino allows clients to choose from a range of lapel styles, buttons, and lining options, as well as add personal touches such as monograms and custom linings.

Suitsupply, on the other hand, offers a more extensive array of customization options through their “Blue Line” and “Red Line” suit collections.

These options include various customization elements such as lapel types, pocket choice, jacket vents, and more.

Suitsupply’s customization process ensures that their clients can create a suit that truly reflects their personal style while maintaining a high level of craftsmanship.

Pricing and Value


Indochino offers a range of suit options for those who are seeking a custom-tailored suit at affordable price points.

Their suits are typically priced from $350 to $500, though it’s not uncommon to find promotions and sales that significantly reduce the cost.

Buyers can choose from various fabrics, colors, and patterns to create a unique look that fits their personal style.

In terms of value, one of the main selling points of Indochino is the made-to-measure process that ensures a perfect fit.

This service is included in the suit’s price, so customers don’t have to worry about additional tailoring costs after their suit has been delivered. With Indochino, you can expect to receive a high-quality, customized suit at a competitive price.


When comparing to Indochino, Suitsupply generally offers a slightly higher price range for their suit options, with many of their suits costing around $500 or more.

Despite being a bit more expensive, Suitsupply is known for their impeccable construction, luxurious fabrics, and attention to detail.

Alongside their off-the-rack options, Suitsupply also offers a made-to-measure service. However, this service often comes at an additional cost and is not included in the suit’s initial pricing.

Consequently, if you decide to opt for a made-to-measure suit from Suitsupply, the overall cost may be slightly higher than that of Indochino.

In summary, Indochino provides a more budget-friendly option for customized suits, while Suitsupply suits cater to those who are willing to spend a little more for a premium product.

Both brands offer excellent products, but the choice ultimately depends on individual preferences and budgets.

Fitting Process


Indochino offers a seamless online shopping experience that allows customers to customize their suits from scratch. They provide detailed measurement instructions, ensuring the tailor-made suits fit perfectly.

After placing an order, customers can schedule a fitting appointment at one of their showrooms, or they can follow the online guidance for a self-fitting procedure.

If required, any post-purchase alterations are offered free of charge at their showrooms or, alternatively, they provide reimbursement for local tailoring costs up to a certain amount.


Likewise, Suitsupply presents a smooth online shopping experience, with an added feature of a live chat service for any sizing or styling questions.

Customers may also visit one of their brick-and-mortar stores for a personalized fitting appointment.

In-store, Suitsupply’s professional staff assists clients in finding the ideal suit size and style. For customers that require alterations, Suitsupply provides tailoring services on-site, which can be completed within a short timeframe.

Additionally, Suitsupply has created an innovative “Suit Configurator” tool for their online customers, simplifying the process of creating a custom suit.

Through this feature, shoppers can choose a fabric, adjust lapel types, and tailor several other aspects according to their preferences.

Customer Service


Indochino offers various customer support options, such as phone, email, and live chat. Their customer service representatives are knowledgeable and helpful when it comes to answering questions about sizing, customizations, and the ordering process.

Indochino also has a comprehensive Help Center on their website, which provides detailed information on various topics, such as measuring for a custom suit, returns and exchanges, and shipping.

One of the distinguishing features of Indochino’s customer service is their in-store experience. They have showrooms where customers can book appointments with expert stylists for personalized fittings and guidance.

According to a review, the Toronto store received an average rating of 3 out of 5 stars from more than 20 customer reviews on Yelp.


Suitsupply also provides various customer support channels, such as phone, email, and live chat, as well as an extensive FAQ section on their website.

Their customer service team is knowledgeable and eager to help customers with any questions or concerns related to their products, sizing, and ordering process.

Similar to Indochino, Suitsupply also offers an in-store experience, with stores and showrooms in various locations around the world.

The staff is trained to help customers find the perfect suit and offer expert advice on fit, style, and customization options.

While there is limited information available on Suitsupply’s overall customer service ratings, their commitment to excellence and the wide range of customer service options suggest a high level of support for their customers.

Online and In-Store Experience

Both Indochino and SuitSupply offer an online and in-store shopping experience, providing customers with various options to find their perfect suited attire.

However, there are notable differences in the approach of each brand, which may influence a customer’s preference between the two.

Indochino is known for its seamless online platform, where customers can customize suits in terms of colors, patterns, and styles based on their preferences. Their website also features a comprehensive measurement guide, making it easy for customers to provide accurate information for a tailored fit. They also offer in-store appointments at their showrooms, where a knowledgeable style guide assists customers in choosing and fitting their suits.

On the other hand, Suitsupply’s online shopping experience is also user-friendly, but it may not provide the same level of customization options as Indochino’s site.

However, they do offer an extensive range of ready-to-wear designs for easier selection (source). In Suitsupply’s brick-and-mortar stores, customers are met with a more personalized service, and they can avail of on-site tailoring services to ensure their suits fit perfectly.

One key difference is the pricing, where Indochino’s suits are generally less expensive, making them more accessible to customers with lower budgets.

But Suitsupply’s higher cost could be justified by their more ethically produced garments and partnerships with selected manufacturers.

Ultimately, the choice between Indochino and SuitSupply may be influenced by factors such as budget, priorities in terms of customization or ethical production, and the level of in-store personalization desired by the customer.


In the comparison between Indochino and Suitsupply, both brands have their advantages and cater to different customer preferences. While Indochino offers a wider range of customization options and affordable prices, Suitsupply focuses more on higher-quality materials and classic designs.

Customers who prefer a more hands-on approach in designing their suits can find the customization options available with Indochino appealing. The online customization features, combined with their physical showrooms, allow for a unique and personalized shopping experience.

On the other hand, Suitsupply offers a more traditional approach with less customization but a focus on classic designs and superior materials. Customers who are looking for a higher quality feel might find Suitsupply a better option. The brand’s reputation for craftsmanship and attention to detail also plays a significant role in setting them apart.

When looking for an ideal suit, it’s essential to consider personal preferences, budget, and the intended purpose of the suit. Both Indochino and Suitsupply cater to different needs and deliver styles that suit various occasions. Ultimately, the choice between these two brands depends on the individual and their specific requirements.


I am the founder of In The Fashion Jungle, A site that aims to bring the latest trends and fashion news to our readers. I have extensive experience in the fashion industry, having worked in fashion manufacturing, production, and quality control for many years. My passion for fashion began at a young age, and I pursued a degree in fashion design to further hone my skills. After graduation, I worked with several well-known fashion brands, where I gained valuable experience in all aspects of fashion production. Over the years, I have developed a keen eye for fashion trends and have a deep understanding of the manufacturing process. This has allowed me to successfully launch my own fashion site, where I can share my knowledge and expertise with others who are passionate about fashion. Through my site, I hope to inspire others to express themselves through fashion, whether it be through clothing, jewelry, or accessories. I believe that fashion is a form of self-expression and that everyone should have the opportunity to feel confident and stylish. Thank you for taking the time to learn more about me and my passion for fashion. I look forward to sharing my insights with you through my site.

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